Senior Product Marketing Manager - Latin American Customers

Seattle, WA

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Remitly is on a mission to transform the lives of immigrants and their families by providing the most trusted financial products on the planet. For nearly 10 years, we have been tirelessly delivering on our promises to immigrants sending their hard earned money home. Today, we are incredibly proud to have served millions of customers globally with Remitly and our newly launched Passbook app to provide immigrants access to banking. We strive daily to meet our promise to our customers by building peace of mind into everything we do. Join over 1,300 employees across 9 offices who are growing their careers while having a positive impact on people globally.

The Team

The Passbook team is leading the charge on expanding our financial services suite. Passbook gives immigrants peace of mind by offering access to banking services they need. They can open a mobile spending account within minutes and use their funds at home or abroad, all without the hassle of minimum balances or monthly fees. We operate like a startup within Remitly, combining the best parts of working in an early-stage venture with the resources of a later-stage technology company. Come help us grow the money management app that Time Magazine named one of the “Best Inventions of 2020.”

The Role

As Senior Product Marketing Manager of Latin American customers, you will be responsible for positioning, messaging, competitive differentiation, and go-to-market strategies for one of Passbook’s key growth segments. You will be connected at the hip with Product, Design, Engineering and Analytics to drive integrated growth strategies.

You must be passionate about understanding and delighting our Spanish-speaking immigrant customer, and you seek ways to reach and communicate with them authentically; fluency in Spanish is required. You’re skillful across early-stage foundational research and iteration, including defining the market landscape, sizing addressable markets, creating customer personas, and matching the right messaging to the right audience. You can lead competitive analysis and segmentation, conduct quantitative and qualitative customer research, and drive cross-functional alignment to deliver a clear marketing strategy. 

You love the craft of building positioning and messaging for target audiences. Engaging, crisp messages and visuals are natural and come easily to you. You have learned not to hold your creative ideas too tightly, and you’re dedicated to continuously testing and refining approaches. You partner with other teams across Remitly to build products that radiate consistent positioning.

You’ll report to the Director of Growth of Passbook.

Key Responsibilities

  • Be the go-to expert on the Latin American customer segment and the nuances among different countries, and value propositions that resonate with them, based on market and competitor analysis, as well as quantitative and qualitative customer research. You’ll build strong hypotheses for your recommendations, and align with stakeholders on the best approaches.
  • Inform our product roadmap using customer insights, identifying new differentiators that will best serve the needs of our target customers.
  • Prioritize big bets and build go-to-market plans to achieve them, by working with your stakeholders to land on action plans, resourcing, timelines and KPIs for delivery.
  • Explore and launch new channels for growth, including third-party partnerships, customer referrals and promotions.
  • Lead the creation of value propositions, messaging and ads in English and Spanish. You’ll be the main voice and author of our customer-facing messaging, in ads, landing pages and app. You write simple copy that delights customers, backed by your research, insights and testing.  

You’ll have:

  • 5-8+ years of experience in consumer product marketing and a hunger to delight customers
  • Experience marketing products directly to consumers, including identifying key customer segments, and targeting them with value propositions that meet their needs
  • Experience conducting customer development research, analyzing data to inform product marketing, strategy, and product experience 
  • Strength in distilling broad needs into crisp value propositions and positioning statements
  • Experience creating business proposals, getting executive alignment and leading through influence
  • A passion for the startup environment, where we learn fast, move fast and make decisions based on imperfect information
  • A history of making decisions in a way that is consistent with our cultural values
  • Love of art, branding, and design, and a track record of designing compelling narratives
  • Impeccable writing

Extra Credit:

  • Fluency in Spanish, written and spoken
  • Experience creating compelling brand stories, through customer testimonials, video ads and organic content
  • Experience creating and executing performance marketing (Facebook, Google) and email marketing campaigns, including target selection, A/B testing and copy
  • Experience building third-party partnerships 
  • Experience in fintech 
  • Experience working in regulated industries
  • Experience localizing product experiences for customers by country or language

Our benefits:

  • An extraordinary team with a manager who will invest in your career
  • Unlimited paid time off
  • Health, dental, and vision benefits + 401k plan with company matching
  • Company contributions to your HSA or FSA plan, if you choose one
  • Continuing education and corridor travel benefits
  • Opportunity to support students through the Remitly Scholars Program

Remitly is an Equal Opportunity Employer. Equal employment opportunity has been, and will continue to be, a fundamental principle at Remitly. We are committed to nondiscrimination across our global organization and in all of our business operations. Employment is determined based upon personal capabilities and qualifications without discrimination on the basis of race, creed, color, religion, sex, gender identification and expression, marital status, military status or status as an honorably discharge/veteran, pregnancy (including a woman’s potential to get pregnant, pregnancy-related conditions, and childbearing), sexual orientation, age (40 and over), national origin, ancestry, citizenship or immigration status, physical, mental, or sensory disability (including the use of a trained dog guide or service animal), HIV/AIDS or hepatitis C status, genetic information, status as an actual or perceived victim of domestic violence, sexual assault, or stalking, or any other protected class as established by law.

Remitly is an E-Verify Employer.