The most popular digital jobs
The dream of becoming a YouTube sensation continues to captivate thousands, with ‘how to be a YouTuber’ racking up a jaw-dropping 171,840 global searches over the past year. This highly sought-after career tops the list in 13 countries, including England, Scotland, Singapore, and Indonesia, as aspiring vloggers and social media stars chase the allure of creativity, fame, and connection. However, while the role remains a top contender, searches have dipped by 11% compared to 2022, indicating that the desire to become a YouTuber may be decreasing, perhaps with the next role picking up the interest.
Close behind, becoming a content creator pulled in over 52,000 searches as people set their sights on becoming influencers on platforms such as Instagram and TikTok, where they can collaborate with brands and create a lasting impact. Meanwhile, for those drawn to the technical side of the online world, coding emerges as a top pick, ranking fourth with nearly 49,000 searches. The role can involve various elements, including building intricate databases, analysing software performance, or testing cutting-edge systems.
With many online and social media roles being able to be fulfilled remotely without the need for a traditional office setup, social media and online jobs are likely to be of great interest for those looking to pursue a more flexible lifestyle. Pursuing a career in digital also provides an excellent opportunity for workers to travel or live in another country as they continue to build a career on their own terms.