In the UK, online dating has become a common way to meet potential partners. However, this rise in digital connections has also led to an increase in romance scams, where fraudsters exploit individuals seeking genuine relationships. Understanding the warning signs and knowing how to protect yourself are crucial steps in safeguarding both your emotions and finances.
Understanding Romance Scams
Romance scams involve criminals creating fake profiles on dating sites, social media sites, or other online forums to establish relationships with unsuspecting individuals. Once trust is built, they manipulate victims into sending money or sharing personal information. According to Report Fraud, the UK’s national reporting centre for fraud and cybercrime, these scams have led to significant financial losses and emotional distress among victims.
Common Scam Tactics Used by Scammers
- Emotional Manipulation: Scammers often profess strong feelings quickly, using flattery and declarations of love to build a rapid emotional connection.
- Fabricated Stories: They may claim to be working abroad in professions like the military or international aid, providing excuses for not meeting in person.
- Requests for Money: After establishing trust, they invent emergencies—such as medical issues or travel problems—and ask for financial assistance.
- Isolation: They might urge you to keep the relationship private, discouraging you from discussing it with friends or family.

Identifying the Red Flags of Romance Scams
Knowing the common warning signs of romance scams is very important for keeping yourself safe in online dating. Scammers are getting smarter with their tricks, but there are still many red flags to watch for. By noticing these warning signs, you can help avoid heartbreak and losing money.
If something doesn’t feel right about an online conversation, trust your instincts. It’s best to proceed with caution.
Too Good to Be True Profiles
One clear sign of a romance scam is a profile that seems too good to be true. Scammers make fake profiles with flashy photos and interesting bios to grab your attention fast. However, if you look carefully, you might spot inconsistencies or missing details.
Watch for differences between what their profile says and what they share. For example, their age, location, or job might not match what they said earlier.
If you see a profile that seems too perfect, try running a reverse image search of their photos. This can show if their pictures are stolen from someone else. Bear in mind, while an attractive profile might be real, too much flattery, grand claims, and missing personal details should act as red flags.
Love Bombing and Isolation
Romance scams often use a trick called “love bombing.” This is when someone showers you with too much love, compliments, and sweet words early in the relationship. It can feel nice to get this kind of attention, but be careful. This quick display of affection is meant to confuse you and make you feel close to them too soon.
Watch out for people who say they love you very fast, especially if you haven’t met in person. Scammers often want to hurry things along. They might suggest moving the conversation from the dating app or social media site to more personal methods, like text messages or email.
Along with love bombing, scammers may try to isolate you. They might want to keep you away from friends and family who are worried about your relationship. They can also tell you not to talk to others about your bond, saying it’s something special that most people don’t get.
This isolation makes you depend more on the scammer for emotional support. This, in turn, makes you easier to manipulate. Because romance scammers manipulate so effectively, requests for money that involve urgency or secrecy often don’t set off alarm bells. By the time money is mentioned, victims may already feel emotionally invested, loyal, or afraid of losing the relationship, which makes these demands feel reasonable rather than suspicious.

Requests for Money or Financial Information
The main goal of romance scammers is to make money. Once they think they have gained your trust, they may create a story to ask for money or personal information. These requests can look believable at first.
Romance scams are often long-term and carefully planned. According to Report Fraud, nearly a third of victims were targeted for more than a year, and in some cases for many years. This long grooming period helps scammers build trust and makes it harder for victims to recognise what’s happening when financial requests begin.
Common tricks include:
- Claiming an urgent financial crisis: They might make up a story about a medical issue, legal problem, or business challenge that needs quick financial help.
- Asking for travel costs: They might say they want to meet you but can’t pay for the travel, so they ask for your support.
- Offering a great investment chance: They may try to attract you with an investment opportunity that sounds too good to be true and want you to invest right away.
Be very careful if someone you met online asks you to send money or gift cards or vouchers. Never give out personal information such as your bank details, credit card details, or National Insurance number to someone you haven’t met in person and don’t know well.
Be careful of any urgent requests, especially when it comes to money. A real person would understand that you need time to think it over. Always talk to a trusted friend, family member, or financial adviser before you decide on anything under pressure.
Protective Measures to Safeguard Your Heart and Wallet
While knowing common red flags is important for your safety, it’s also essential to take steps to protect yourself when dating online. Adding some safety strategies to your online dating plan can greatly lower your risk.
Bear in mind that online dating sites are meant to bring people together. Many honest individuals are looking for real connections. By using safety measures, you can feel more sure and calm as you explore the online dating world.
Verifying Identities and Online Profiles
Taking steps to check the identity of someone you meet online is very important. This is especially true if you have not met them in person. It can help protect you from romance scams. Scammers are getting smarter, but there are ways to reveal any trickery.
Here are some ways to check someone’s identity online:
- Do thorough research: Look up information using search engines, social media, and public records. If their information is inconsistent or too limited, this is a warning sign.
- Ask for a video call: While video calls are not completely safe because of deepfake videos, they can give you some visual clues. Watch for any odd changes in how they look or act.
- Reverse image search: Use search engines to do a reverse image search of their profile pictures. This can help you find out if their pictures come from another source.
If you feel unsure about someone you are talking to online, trust your instincts and be careful.

Setting Boundaries in Online Relationships
Setting clear boundaries is important when dating online, particularly to protect yourself from scams. Be cautious about how quickly a relationship progresses and what information is shared early on. Pressure to move fast or ignore your comfort level can be an early warning sign.
Be careful when sharing personal information, especially about your finances. Try to avoid discussing money matters, giving out your full name, or sharing any sensitive documents until you have met in person and discussed the new relationship with family and friends. Watch out for people who push you for this kind of information or try to gain control over your finances. A real person who wants a healthy relationship will honour your boundaries and understand why you are being careful.
If You Suspect a Romance Scam
If you believe you’ve encountered a romance scam, it’s important to act promptly:
- Cease All Communication: Stop interacting with the individual immediately.
- Report to UK Authorities: Contact your bank if you’ve sent money and report the incident to Report Fraud at 0300 123 2040 or via their website.
- Seek Support: Organisations like Victim Support offer assistance to those affected by scams. You can also find additional support resources in our UK Victim Support Guide.
By staying vigilant and informed, you can protect yourself and others from the emotional and financial harm caused by romance scams.