The Top Reasons Why People Want to Move to Different Countries

Ever wondered what drives people to decide to pack up their lives to start fresh in a completely new country? Whether it’s the promise of a slower-paced life, better work-life balance, or exciting career opportunities, there are countless reasons people decide to relocate.

To unearth exactly why people want to make the move, we asked over 4,800 people from all around the world to reveal the motivations behind wanting to try living in a new country.

Key findings

Achieving an overall better quality of life ranks as the top reason people would move abroad in our study, followed by enjoying a better ‘lifestyle’ specific to the country, as people hope to get more from daily life.
Career opportunities ranks as the third most popular reason for wanting to settle down in a new country.
Canada ranks as the country people want to move to the most in our study, with the biggest reason being a better quality of life, followed by the Canadian lifestyle and better job opportunities.
Australia was the second-most popular country people want to move to in our study, with the better weather being the biggest draw for most.
Half of the most popular countries people want to move to are in Europe, with the UK, Italy, Spain, Switzerland and Germany all making the top 10.

Why the world wants to move

We’ve previously revealed where the world wants to move to, and now we’re uncovering why they want to move - unearthing all the reasons behind people making the decision to experience something new and try living in a different country - whether it’s for a short stint or a lifelong move.

Our new global survey of more than 4,500 people reveals the real reasons and desires behind making the move, with people from every corner of the world sharing remarkably similar motivations for seeking new horizons.

Quality of Life

Achieving a better quality of life topped the list as the most popular reason people would consider moving abroad. For people who move abroad, this often means better access to healthcare and education, as well as the chance to live in safer cities with cleaner environments. It also means having access to services such as more efficient public transport. A lot of people are looking for destinations that offer long-term security, stability and a better focus on wellbeing for themselves and their families.

Lifestyle

A key factor that inspires people to move to another country is enjoying a new lifestyle. Beyond the practicalities, lifestyle is all about the everyday experiences that shape how life feels. For some, that might mean making the most of a more relaxed pace, while for others it’s about immersing themselves in local culture, enjoying local cuisine and connecting with the community. A move abroad can offer the chance to create a more fulfilling way of life, which is shaped by all the small details.

Career opportunities

Professional growth is a big driver for moving to a new country, with many hoping to access better career opportunities - for some, that might mean embarking on a new career in a fast-moving industry such as technology, or progressing further in an established industry like construction or healthcare. Relocating is often a great way to unlock job opportunities that might not be available at home - meaning people can chase after their dreams.

For many people, in countries like Canada, the US and UK, this means they also land better-paying job opportunities to send money home to India or the Philippines to name just two examples.

Financial security

With a better job market comes better earning potential. Money, of course, plays a big part in wanting to move abroad, with the financial benefits, such as a potential lower cost of living, competitive salaries or making the most of living in a country with a more stable economy. These days, people are often looking for how (and where) their money can go further, to help them enjoy a higher standard of living.

Adventure and personal growth

For some, the desire for adventure and personal growth is the biggest pull to move to another country. It can be a great opportunity to embrace new cultures, step out of your comfort zone and build up resilience by taking on new challenges. A lot of people also see relocating as a chance to explore undiscovered places, whether they want to see more of the world or get to know their new home a little better.

The most popular countries to move to and why people want to move to them

As part of our aim to understand why people would want to move we also asked which country they would want to move to the most and what factors would attract them to move to that country.

The study revealed that the top 10 countries people wanted to move to are Canada, Australia, Japan, the United Kingdom, the United States of America, Italy, Spain, Switzerland, New Zealand and Germany.

Why people move to Canada

Quality of life: Ranking as the top reason people want to move to Canada is to make the most of the good quality of life. With access to excellent education and healthcare, as well as safe cities to live in and the opportunity for lots of outdoor activities, Canada offers the stability and balance a lot of people are searching for.
Diverse landscape: With beautiful views to be enjoyed across the country, it’s no surprise that the country’s diverse landscape ranks as the fourth most popular reason to move. From charming coastal towns and lively, cosmopolitan cities to sparkling lakes and dramatic snow-capped mountains, Canada’s diverse landscapes promise something for everyone, whether you crave the excitement of city life or the tranquillity of the outdoors (or a bit of both).
The people: And of course, the people themselves are a huge part of Canada’s charm. Canadians are famously friendly - in fact, they ranked among the world’s friendliest nations in our previous study. It’s no surprise, then, that many people see the warmth of Canadian communities ranks as the fifth top reason people want to make the move.

Why people move to Australia

The sunny climate: Australia’s pleasing weather appeals to people the most, ranking as the top reason. With long summers, mild winters and beautiful sunshine-filled days, the weather is a big draw for people seeking a life Down Under.
A more relaxing way of life: The laid-back lifestyle is also a big attraction for people, ranking in second place, with Australia’s easygoing culture and a more balanced pace of life being a major pull for many seeking a better work-life balance.
The job opportunities: Career prospects are a big appeal, ranking as the third top attraction, with industries such as healthcare, construction, trades, engineering and education among some of those experiencing high demand [1]. For those already working within these industries with sought-after skills, it means there’s a great opportunity to thrive career-wise, while getting to make the most of the lifestyle that comes with living in Australia.

Why people move to Japan

The culture: Japan’s rich and diverse culture ranks as the top reason people dream of living in Japan. From ancient traditions that have shaped society for centuries to the dynamic influence of modern pop culture, Japan offers cultural experience that appeals to people from all walks of life.
The food: Japan’s food scene Is the second biggest reason people would pack up and move there. Whether it’s enjoying a steaming bowl of comforting ramen on a busy evening, or grabbing some freshly prepared Japanese street food, such as Yakitori (grilled chicken skewers), Japan’s culinary offering is a big draw. With flavours that range from comforting to adventurous, Japan is a haven for food lovers as there’s something to satisfy every palate and dietary preference.
Low crime rates: Safety is the third biggest pull for people who would love to forge a new life in Japan, with the country’s reputation for low crime levels making its cities especially appealing for families and individuals seeking peace of mind.

Why people move to the United Kingdom

The culture: The UK’s world-famous culture is the biggest reason people want to relocate here. With world-class theatre, music, and festivals, as well as an incredibly diverse food scene, the UK has so much to offer those hoping to experience a live show or incredible food for themselves.
The job opportunities: Work prospects rank as the second biggest reason, with the chance to work at a globally renowned company, a fast-paced start up or to help further a career in an industry such as healthcare appealing to a lot of people.
The location: The UK’s ideal central location is also an attractive factor for people interested in moving, ranking in third. With Europe on its doorstep and great international links, it's a superb place to be if you want to be able to explore different countries and cultures on weekend trips or summer breaks.
The country’s rich history: This comes in as the fourth top reason people would like to live in the UK. Woven into its landscapes, castles and cities, there’s a unique opportunity to live among centuries of heritage and history.

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Why people move to the United States of America

The job opportunities: The American Dream, specifically the job opportunities, is the number one reason people are drawn to moving to the USA, followed by the financial benefits in second. The country attracts ambitious professionals around the world who seek new challenges and who want to grow their careers - whether it’s diving headfirst into the fast-moving world of technology or helping others in the healthcare industry.
The vibrant cities: The country’s exciting urban life Is the third biggest attraction from the infectious energy of New York and Los Angeles to the lively music scenes in Nashville and New Orleans.
The diverse landscapes: Ranking in sixth is the United States beautiful landscapes, with everything from sun-drenched beaches and vast deserts to the soaring mountains and lush peaceful forests - the country offers an unmatched variety of natural beauty.
The food: The USA’s food scene is also just as diverse and ranks as the ninth top reason for moving. Serving up everything from classic American staples including BBQ foods and street food favourites, to fresh seafood such as lobster rolls and world-class cuisine influenced by cultures across the globe - there are dishes to suit every budget, dietary requirement and taste.

Why people move to Italy

The food: Italy’s deliciously renowned food is the top reason people dream of living here. Known for their handmade fresh pasta, classic wood-fired pizzas, fine wines, artisanal gelato and much more, Italian cuisine is celebrated globally, and it’s even better experienced in its homeland.
The culture: The country’s culture ranks as the second most popular reason why people would want to live in Italy. Art, fashion and music play a huge part in Italian culture, and coupled with traditions that span decades, there’s so much to soak up.
The natural beauty: From the rolling hills of Tuscany, and the dramatic Amalfi coastlines to the soaring peaks of the Dolomites, ranking in third is the landscapes, which are as diverse as they are breathtaking. Whether it’s relaxing by the sea or unwinding in the mountains, Italy offers something for every mood and moment.
A more relaxed lifestyle: ranks as the fourth top reason to move, followed by the overall quality of life. With a big focus across the nation on family, community and the simple pleasures in life, Italian living can bring a nice balance to life.

Why people move to Spain

The sunny warm climate: The weather is the main reason people would love to live in Spain. With long summers, mild winters and year-round sunshine in many Spanish regions, the weather helps to encourage people to embrace a more outdoor-focused and active lifestyle.
The culture: Spain’s rich culture is another huge draw for people, ranking second. From art, architecture, and sports, Spanish culture is vibrant, expressive and deeply rooted in tradition.
The relaxed lifestyle: The more laid-back life enjoyed in Spain is also an attractive factor and ranks third, with a focus on enjoying the small things in life - grabbing a coffee in the sunshine whilst watching the world go by or enjoying some downtime with friends, noshing on some delicious food.
Practical factors: Reasons such as the more affordable lifestyle (7th), a culture that values a good work-life balance (8th) and a reasonable cost of living (9th), make Spain a desirable choice for many.

Why people move to Switzerland

Quality of life: The high standard of living is the top reason people are drawn to Switzerland. Consistently ranked among the best places to live in the world, [2] (it ranked second overall in our latest Immigration Index as one of the best countries to move to), Switzerland offers a balanced way of life that appeals to both families and individuals alike.
Breathtaking natural landscapes: Swiss nature is the second biggest attraction for people - from the snow-capped mountain peaks to the crystal-clear lakes and picturesque villages, the country offers stunning scenery - perfect for those who love to be outdoors and immerse themselves in nature.
Central European location: The country’s placement on the map ranks as the 7th most popular reason, making it an appealing country to relocate to. With the chance to explore neighbouring countries such as Germany, France and Austria, as well as good transport links to countries further away, it’s a great place to live to explore a whole range of wonderful cultures and countries beyond its borders. Learn how to transfer money from Canada to Europe with our guide.

Why people move to New Zealand

Its natural beauty: New Zealand’s nature tops the list as the main reason people dream of living there. With dramatic mountain ranges that are blockbuster-worthy, to lush forests and rolling hills, there is so much for nature lovers to make the most of.
Quality of life: Constantly admired for its high quality of life, it’s no surprise that this ranks as the second top reason to move there. It’s followed by clean, safe cities, and an overall focus on wellbeing and excellent services for citizens. This is why the country is often featured as one of the best places to live in the world.
Family-friendly focus: The country’s focus on family living ranks as the seventh top reason, being a big draw for those looking to raise their families in an open-minded society, surrounded by beautiful nature - perfect for helping the whole family switch off from the chaos of everyday life.
The strong sense of community: The strong community vibes among Kiwis ranks in the top 10 reasons people would consider moving there, with people feeling welcomed and supported by those around them - perfect for those hoping to settle in and make a new life for themselves.

Why people move to Germany

Quality of life: Germany's high standard of living ranks as the top reason people would like to live here. With safe cities, fantastic culture, a strong focus on social wellbeing and excellent infrastructure (including reliable transport systems), the country offers a desirable lifestyle.
Financial security: This is a big motivator, with the job opportunities ranking second and a strong economy ranking in third All of these appeal to people hoping to either further their career in an industry such as engineering or technology or maybe embark on a new one in healthcare or research. In fact, another big pull for people is the healthcare system (5th), with residents gaining access to a range of medical services.
The vibrant cities: Germany's exciting city life is a big pull (7th) for many, while diverse landscapes (11th) were also reasons people dream of relocating to Germany. And with so many eye-catchingly beautiful neighbourhoods and views across the country, it's easy to see why people would like to experience living here.

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Methodology

Using Prolific, we surveyed over 4,800 adult participants from 26 countries around the world, asking them which countries they would most like to move to, as well as the main reasons for wanting to live in that country.

Countries polled: Australia, Austria, Belgium, Brazil, Canada, Chile, Czech Republic, Estonia, France, Germany, Greece, Hungary, India, Ireland, Italy, Mexico, Netherlands, New Zealand, Poland, Portugal, South Africa, Spain, Sweden, Switzerland, UK, USA.

All data is correct as of August 2025.

Sources